Ingabe ukumaketha kuyisayensi?Yiqiniso, njengoba abantu benemisebenzi yokuhweba, ukumaketha bekulokhu kukhona, futhi amafomu amasha ayaqhubeka nokuvela njengoba izikhathi zishintsha.Esikhathini sedatha enkulu, ukumaketha nakho kuguquke kancane.
Ngandlela thize, imboni yamanje yokumaketha nayo inamandla angakaze abonwe.Lena inkambiso entsha ekuqashweni kochwepheshe bezentengiso enkathini yedatha enkulu.Abantu abaningi bathi ukuhlanganisa ukuhlakanipha okungokwesiko kwezentengiso namandla amakhulu edatha enkulu kungase kuveze izinzuzo ezinkulu ekuhlaziyeni okuseqophelweni eliphezulu nokwenani.Kodwa ukwenza lokhu, usemkhulu umsebenzi okufanele wenziwe kuqala.UShawndra Hill, uprofesa wokusebenza nokuphathwa kolwazi eWharton School of Business, uthe: “Lesi isikhathi esijabulisa kakhulu.Kunedatha eminingi engingayithola ukuze ngiqonde amakhasimende, isimo sabo sengqondo nesimo sabo sengqondo.Ucabangani.Ngaphandle kwalokho, ukumbiwa kwedatha kwenziwe intuthuko enkulu kule minyaka eyishumi edlule, kodwa kusenendlela ende okufanele siyihambe...okungukuthi, ukuthola incazelo yangempela yalokho okushiwo abantu.”
Abantu abaningi banomuzwa wokuthi inkathi yedatha enkulu iyeza, kodwa ngokuvamile kuba umuzwa nje ongacacile.Ngamandla ayo eqiniso ekukhangiseni, ungasebenzisa igama eliyimfashini ukuyichaza-ayicacile.Eqinisweni, kufanele uzame ukuyithola ukuze uqonde amandla ayo.Ezinkampanini eziningi, inani eliyinhloko lokumaketha kwedatha enkulu livela ezicini ezilandelayo.
Okokuqala, ukuhlaziywa kokuziphatha komsebenzisi nezici.
Ngokusobala, inqobo nje uma uqongelela idatha eyanele yomsebenzisi, ungakwazi ukuhlaziya izintandokazi zomsebenzisi kanye nemikhuba yokuthenga, futhi "nokwazi umsebenzisi kangcono kunomsebenzisi."Ngalokhu, kuyisisekelo kanye nesiqalo sokumaketha kwedatha eminingi enkulu.Kunoma yikuphi, lezo zinkampani ezisebenzisa i-"customer-centric" njengesiqubulo sazo zingacabanga ngakho.Esikhathini esedlule, ubungaziqonda ngempela izidingo nemicabango yamakhasimende ngesikhathi esifanele?Mhlawumbe kuphela impendulo yalo mbuzo ngenkathi yedatha enkulu ecacile.
Okwesibili, phusha ukusekelwa ngolwazi lokumaketha olunembayo.
Eminyakeni embalwa edlule, ukumaketha okunembayo bekulokhu kushiwo yizinkampani eziningi, kodwa kuyivelakancane kakhulu, kodwa ugaxekile ugcwele izikhukhula.Isizathu esiyinhloko ukuthi ukumaketha okunembayo esikhathini esidlule kwakunganembi kakhulu, ngoba kwakuntula ukusekelwa kwedatha yesici somsebenzisi kanye nokuhlaziya okuningiliziwe nokunembile.Uma kuqhathaniswa, ukukhangisa kwamanje kwe-RTB nezinye izinhlelo zokusebenza zisibonisa ukunemba okungcono kunangaphambili, futhi ngemuva kwakho kunokusekelwa kwedatha enkulu.
Okwesithathu, qondisa imikhiqizo nemisebenzi yokumaketha ukuthi ivune umsebenzisi.
Uma ukwazi ukuqonda izici eziyinhloko zabasebenzisi abangase babe ngabasebenzisi ngaphambi kokuba umkhiqizo ukhiqizwe, kanye nalokho abakulindele ngomkhiqizo, khona-ke ukukhiqizwa komkhiqizo wakho kungaba kuhle ngangokunokwenzeka.Isibonelo, i-Netflix isebenzise ukuhlaziywa kwedatha enkulu ukuze yazi abaqondisi nabalingisi okungenzeka izethameli ezingabathanda ngaphambi kokudubula "Indlu Yamakhadi", futhi yazibamba ngempela izinhliziyo zezethameli.Esinye isibonelo, ngemva kokukhishwa kwe-trailer ethi "Izikhathi Ezincane", kwafundwa ku-Weibo ngokuhlaziywa kwedatha enkulu ukuthi iqembu lezethameli eziyinhloko lamafilimu ayo kwakungabesifazane bangemva kweminyaka yama-90s, ngakho-ke imisebenzi yokumaketha eyalandela yenziwa ikakhulukazi kulawa maqembu.
Okwesine, ukuqapha izimbangi kanye nokuxhumana nomkhiqizo.
Okwenziwa yimbangi yilokho izinkampani eziningi ezifuna ukwazi.Ngisho noma omunye umuntu engeke akutshele, ungathola ngokuqapha nokuhlaziya idatha enkulu.Ukusebenza kokuxhumana komkhiqizo nakho kungaqondiswa ngokuhlaziywa kwedatha enkulu.Isibonelo, ukuhlaziywa kwethrendi yezokuxhumana, ukuhlaziya izici zokuqukethwe, ukuhlaziya okusebenzisanayo komsebenzisi, ukuhlukaniswa kwemizwa emihle nengalungile, ukuhlaziya isigaba samagama-mlomo, ukusatshalaliswa kwesibaluli somkhiqizo, njll. kungenziwa.Inkambiso yokuxhumana yabaqhudelana nayo ingaqondwa ngokuqapha, futhi ukuhlela komsebenzisi wokulinganisa imboni kungabhekiselwa kukho ngokusho kwezwi lomsebenzisi Hlela okuqukethwe futhi uhlole umthelela wokusebenza we-matrix ye-Weibo.
Okwesihlanu, ukugadwa kwenhlekelele yomkhiqizo kanye nokwesekwa kokuphatha.
Esikhathini esisha sabezindaba, inkinga yomkhiqizo ibangele izinkampani eziningi ukuthi zikhulume ngayo.Kodwa-ke, idatha enkulu inganikeza izinkampani imininingwane kusengaphambili.Ngesikhathi sokugqashuka kwesimo esibucayi, okudingekayo ukulandelela inkambiso yokubhebhetheka kwenhlekelele, ukuhlonza ababambiqhaza ababalulekile, nokwenza kube lula ukusabela ngokushesha.Idatha enkulu ingaqoqa okuqukethwe kwencazelo engeyinhle, iqale ngokushesha ukulandelela inhlekelele kanye ne-alamu, ihlaziye izici zomphakathi zesixuku, ihlanganise imibono enqubweni yomcimbi, ihlonze abantu ababalulekile nezindlela zokuxhumana, bese ivikela isithunzi samabhizinisi nemikhiqizo, futhi ibambe. umthombo nokhiye.I-Node, ngokushesha nangempumelelo ukubhekana nezinkinga.
Okwesithupha, amakhasimende abalulekile enkampani ayahlolwa.
Osomabhizinisi abaningi bahileleke embuzweni: phakathi kwabasebenzisi, abangani nabalandeli bebhizinisi, yibaphi abasebenzisi ababalulekile?Ngedatha enkulu, mhlawumbe konke lokhu kungasekelwa amaqiniso.Kusuka kumawebhusayithi ahlukahlukene avakashelwe umsebenzisi, unganquma ukuthi izinto ozikhathalelayo zihlobene yini nebhizinisi lakho;kusukela kokuqukethwe okuhlukahlukene okuthunyelwe umsebenzisi ezinkundleni zokuxhumana kanye nokuqukethwe okuhlanganyele nabanye, ungathola Ulwazi olungapheli, usebenzisa imithetho ethile ukuze uhlanganise futhi uhlanganise, kungasiza izinkampani ukuthi zihlole abasebenzisi abaqondisiwe abakhulu.
Okwesikhombisa, idatha enkulu isetshenziselwa ukuthuthukisa ulwazi lomsebenzisi.
Ukuze uthuthukise ulwazi lomsebenzisi, ukhiye ukuqonda ngempela umsebenzisi nesimo somkhiqizo wakho abawusebenzisayo, futhi wenze izikhumbuzi ngesikhathi.Isibonelo, enkathini yedatha enkulu, mhlawumbe imoto oyishayelayo ingasindisa impilo yakho kusenesikhathi.Inqobo nje uma ulwazi lokusebenza kwemoto luqoqwa ngezinzwa kuyo yonke imoto, luzokuxwayisa noma isitolo se-4S kusenesikhathi ngaphambi kokuba izingxenye ezibalulekile zemoto yakho zibe nezinkinga.Lokhu akukhona nje ukonga imali, kodwa futhi ukuvikela izimpilo.Eqinisweni, ekuqaleni kuka-2000, inkampani ye-UPS Express yase-United States yasebenzisa lolu hlelo lokuhlaziya lokubikezela olusekelwe kudatha enkulu ukuthola izimo zezimoto zesikhathi sangempela zezimoto ezingu-60,000 e-United States ukuze kwenziwe ukulungiswa kokuzivikela ngesikhathi esifanele. .
Isikhathi sokuthumela: Mar-16-2021