Ngaba ukuthengisa yinzululwazi?Ngokuqinisekileyo, ekubeni abantu banemisebenzi yokurhweba, ukuthengisa bekusoloko kukho, kwaye iifom ezintsha ziyaqhubeka zivela njengoko amaxesha atshintsha.Ngexesha ledatha enkulu, ukuthengisa kuye kwavela kancinci.
Ngandlel' ithile, ishishini langoku lentengiso nalo linamandla angazange abonwe ngaphambili.Lo ngumkhwa omtsha kwicala lengqesho yeengcali zentengiso kwixesha ledatha enkulu.Abantu abaninzi bathi ukudibanisa ubulumko bokuthengisa bemveli kunye namandla amakhulu edatha enkulu kunokuvelisa inzuzo enkulu kuhlalutyo lomgangatho kunye nobungakanani.Kodwa ukwenza oku, usemninzi umsebenzi ekufuneka wenziwe kuqala.UShawndra Hill, unjingalwazi wezokusebenza nolawulo lwenkcazelo kwiSikolo Soshishino saseWharton, wathi: “Eli lixesha elichulumancisayo.Kukho idatha eninzi kum yokuqonda abathengi, izimo zabo zengqondo kunye nesimo sabo sengqondo.Ucinga ntoni.Ngaphandle koko, ukumbiwa kwedatha kuye kwahambela phambili kakhulu kule minyaka ilishumi idlulileyo, kodwa kusenendlela ende ekufuneka siyihambile… oko kukuthi, ukufumana intsingiselo yokwenyani emva kokuba abantu bethetha.”
Abantu abaninzi banoluvo lokuba ixesha ledatha enkulu liyeza, kodwa ihlala iyimvakalelo nje engacacanga.Ngamandla ayo okwenene ekuthengiseni, ungasebenzisa igama elifake imfashini ukuyichaza-engacacanga.Enyanisweni, kufuneka uzame ukuyiqonda ukuze uqonde amandla ayo.Kwiinkampani ezininzi, ixabiso eliphambili lokuthengisa idatha enkulu livela kule miba ilandelayo.
Okokuqala, uhlalutyo lokuziphatha komsebenzisi kunye neempawu.
Ngokucacileyo, okoko nje uqokelela idatha eyaneleyo yomsebenzisi, unokuhlalutya izinto ezikhethwa ngumsebenzisi kunye nemikhwa yokuthenga, kwaye "umazi ngcono umsebenzisi kunomsebenzisi."Ngale nto, sisiseko kunye nesiqalo sentengiso enkulu yedatha.Kwimeko nayiphi na into, ezo nkampani zisebenzise "umthengi-centric" njengesiqubulo sabo banokucinga ngako.Kwixesha elidlulileyo, ngaba unokuziqonda iimfuno kunye neengcinga zabathengi ngexesha elifanelekileyo?Mhlawumbi kuphela impendulo yalo mbuzo kwixesha ledatha enkulu ecacileyo.
Okwesibini, tyhala inkxaso yolwazi lokuthengisa oluchanekileyo.
Kwiminyaka embalwa edlulileyo, ukuthengiswa okuchanekileyo kuye kwahlala kukhankanywa ziinkampani ezininzi, kodwa kunqabile kakhulu, kodwa ugaxekile ukhukula.Isizathu esona sizathu kukuba ukuthengiswa okuchanekileyo kwangaphambili kwakungachanekanga kakhulu, kuba kwakungekho inkxaso yedatha yeempawu zomsebenzisi kunye nohlalutyo olucacileyo noluchanekileyo.Ukuthetha ngokuthe ngqo, intengiso ye-RTB yangoku kunye nezinye izicelo zisibonisa ukuchaneka okungcono kunangaphambili, kwaye emva kwayo yinkxaso yedatha enkulu.
Okwesithathu, khokela iimveliso kunye nemisebenzi yokuthengisa ekuthandeni komsebenzisi.
Ukuba unokuqonda iimpawu eziphambili zabasebenzisi abanokubakho ngaphambi kokuba imveliso iveliswe, kunye nokulindela kwabo kwimveliso, ngoko imveliso yakho yemveliso inokuba yinto entle njengoko inokuba njalo.Ngokomzekelo, i-Netflix isebenzise uhlalutyo lwedatha enkulu ukuze yazi abalawuli kunye nabadlali abanokuthi abaphulaphuli abanokuthi bathande ngaphambi kokudubula "iNdlu yeeKhadi", kwaye ngokwenene yabamba iintliziyo zabaphulaphuli.Ngomnye umzekelo, emva kokuba i-trailer ye "Little Times" ikhutshwe, yafundwa kwi-Weibo ngohlalutyo olukhulu lwedatha ukuba iqela eliphambili labaphulaphuli beefilimu zalo yayingabafazi be-post-90s, ngoko ke imisebenzi yokuthengisa elandelayo yayiqhutyelwa kula maqela.
Okwesine, ukubekw' esweni komkhuphisana kunye nonxibelelwano lophawu.
Yintoni eyenziwa ngumntu okhuphisana naye yinto eninzi iinkampani ezifuna ukuyazi.Nokuba elinye iqela aliyi kukuxelela, ungafumanisa ngokusebenzisa esweni data enkulu kunye nohlalutyo.Ukusebenza konxibelelwano lwe-brand kunokujoliswa ngohlalutyo olukhulu lwedatha.Umzekelo, uhlalutyo lwendlela yokunxibelelana, uhlalutyo lweempawu zomxholo, uhlalutyo olusebenzayo lomsebenzisi, ulwahlulo lweemvakalelo ezintle kunye nezingalunganga, uhlalutyo lwecandelo lomlomo, ukuhanjiswa kweempawu zemveliso, njl njl.Indlela yokunxibelelana yabakhuphisanayo inokuqondwa ngokubeka iliso, kwaye isicwangciso somsebenzisi sokumakisha ishishini sinokubhekiswa ngokwelizwi lomsebenzisi Cwangcisa umxholo kwaye uvavanye isiphumo sokusebenza kwe-matrix ye-Weibo.
Okwesihlanu, ukubeka iliso kwintlekele yophawu kunye nenkxaso yolawulo.
Kwixesha elitsha leendaba, ingxaki yebhrendi ibangele iinkampani ezininzi ukuba zithethe ngayo.Nangona kunjalo, idatha enkulu inokubonelela iinkampani ngolwazi kwangaphambili.Ngexesha lokuqhambuka kwentlekele, into efunekayo kukulandelela umkhwa wokusasazwa kwentlekele, ukuchonga abathathi-nxaxheba ababalulekileyo, kunye nokuququzelela impendulo ngokukhawuleza.Idatha enkulu inokuqokelela umxholo wenkcazo engalunganga, iqalise ngokukhawuleza ukulandela umkhondo kunye ne-alam, ihlalutye iimpawu zentlalo yesihlwele, idibanise iimbono kwinkqubo yomsitho, ichonge abantu abaphambili kunye neendlela zonxibelelwano, kwaye emva koko ikhusele isidima samashishini kunye neemveliso, kwaye ubambe. umthombo kunye nesitshixo.Node, ngokukhawuleza nangempumelelo ukujongana neengxaki.
Okwesithandathu, abathengi abaphambili benkampani bayahlolwa.
Oosomashishini abaninzi baxakeke kumbuzo: phakathi kwabasebenzisi, abahlobo kunye nabalandeli beshishini, ngabaphi abasebenzisi abaxabisekileyo?Ngedatha enkulu, mhlawumbi konke oku kunokuxhaswa ngamaqiniso.Ukusuka kwiiwebhusayithi ezahlukeneyo ezityelelwe ngumsebenzisi, unokugqiba ukuba izinto ozikhathaleleyo zinxulumene neshishini lakho;ukusuka kumxholo ohlukeneyo othunyelwe ngumsebenzisi kumajelo asekuhlaleni kunye nomxholo odibeneyo nabanye, unokufumana ulwazi olungenakuphela, usebenzisa imithetho ethile yokudibanisa kunye nokudibanisa, inokunceda iinkampani zikhusele abasebenzisi abajoliswe kuyo.
Okwesixhenxe, idatha enkulu isetyenziselwa ukuphucula amava omsebenzisi.
Ukuphucula amava omsebenzisi, undoqo kukuqonda ngokwenene umsebenzisi kunye nesimo semveliso yakho abayisebenzisayo, kwaye wenze izikhumbuzo ngexesha elifanelekileyo.Ngokomzekelo, kwixesha ledatha enkulu, mhlawumbi imoto oyiqhubayo inokusindisa ubomi bakho kwangaphambili.Logama nje ulwazi lomsebenzi wesithuthi luqokelelwa kusetyenziswa abenzi boluvo kwisithuthi sonke, siya kukulumkisa okanye ivenkile ye-4S kwangaphambili ngaphambi kokuba izinto eziphambili zemoto yakho zibe neengxaki.Oku akukona nje ukugcina imali, kodwa nokukhusela ubomi.Ngapha koko, kwange-2000, inkampani ye-UPS Express yase-United States yasebenzisa le nkqubo yokuhlalutya kwangaphambili esekelwe kwidatha enkulu ukufumanisa iimeko zemoto zexesha langempela leemoto ezingama-60,000 eUnited States ukwenzela ukuba kulungiswe ukhuseleko ngexesha elifanelekileyo. .
Ixesha lokuposa: Mar-16-2021