Kushambadza isainzi here?Ehe, sezvo vanhu vaine mabasa ekutengesa, kushambadzira kwagara kuripo, uye mafomu matsva anoramba achibuda sezvo nguva dzinochinja.Munguva yedata hombe, kushambadzira kwakashandukawo zvishoma nezvishoma.
Mune mamwe maitiro, indasitiri yemazuva ano yekushambadzira inewo mukana usina kumboitika.Iyi inzira nyowani munzira yebasa yevashandi vekushambadzira munguva yedata hombe.Vanhu vazhinji vanoti kubatanidza huchenjeri hwekushambadzira kwechinyakare nesimba rakakura re data hombe kunogona kuunza mabhenefiti makuru mukuongororwa kwemhando uye kuwanda.Asi kuita izvi, pachine basa rakawanda rinofanira kutanga raitwa.Shawndra Hill, purofesa wekushanda uye kutungamirirwa kwemashoko paWharton School of Business, akati: “Ino inguva inofadza zvikuru.Pane data rakawanda kwandiri kuti ndinzwisise vatengi, maitiro avo uye maitiro avo.Uri kufungei.Kunze kwezvo, kucherwa kwedata kwaita nhanho huru mumakore gumi apfuura, asi tichine rwendo rurefu rwekufamba…
Vanhu vazhinji vanonzwa kuti nguva yedata hombe iri kuuya, asi kazhinji ingori manzwiro asina kujeka.Nekuda kwesimba rayo rechokwadi rekushambadzira, unogona kushandisa izwi remufashoni kutsanangura-zvisina kujeka.Muchokwadi, iwe unofanirwa kuedza kuiongorora kuti unzwisise simba rayo.Kune mazhinji makambani, kukosha kukuru kwekutengesa data kukuru kunobva kune zvinotevera zvinhu.
Kutanga, kuongororwa kwemaitiro evashandisi uye maitiro.
Zviripachena, chero uchiunganidza data rakakwana remushandisi, unogona kuongorora zvido zvemushandisi uye maitiro ekutenga, uye kunyange "kuziva mushandisi zviri nani kupfuura mushandisi."Neizvi, ndiyo nzvimbo uye yekutanga kweakawanda makuru data kushambadzira.Chero zvazvingava, makambani aya akashandisa "customer-centric" se sirogani yavo anogona kufunga nezvazvo.Munguva yakapfuura, unganyatsonzwisisa zvinodiwa uye pfungwa dzevatengi munguva yakakodzera here?Zvichida chete mhinduro kumubvunzo uyu munguva yedata hombe ndiyo yakajeka.
Chechipiri, kusundira rutsigiro rwechokwadi chekushambadzira ruzivo.
Mumakore mashomanana adarika, kushambadzira kwakanyatsogara kwave kuchitaurwa nemakambani akawanda, asi hazviwanzoitiki, asi spam iri mafashamo.Chikonzero chikuru ndechekuti iyo yekushambadza chaiyo yezita munguva yakapfuura yakanga isina kunyatsojeka, nekuti yaishaya mushandisi hunhu dhata tsigiro uye yakadzama uye yakaringana ongororo.Zvichienderana, iyo yazvino RTB advertising uye mamwe maapplication anotiratidza zviri nani kurongeka kupfuura kare, uye kuseri kwayo kutsigirwa kwedata hombe.
Chechitatu, tungamira zvigadzirwa uye zviitiko zvekushambadzira kune kufarirwa nemushandisi.
Kana iwe uchigona kunzwisisa hunhu hukuru hwevanogona vashandisi chigadzirwa chisati chagadzirwa, uye zvavanotarisira kune chigadzirwa, ipapo chigadzirwa chako chinogona kunge chakanaka sezvachingave.Semuyenzaniso, Netflix akashandisa guru data kuongorora kuziva vatungamiri nevatambi vangada vateereri vangada vasati vapfura "Imba yemakadhi", uye yakanyatsotora mwoyo yevateereri.Kune mumwe muenzaniso, mushure mekunge turera ye "Little Times" yaburitswa, zvakadzidzwa kubva kuWeibo kuburikidza nekuongorora kukuru kwedata kuti boka guru revateereri remafirimu ayo raive vakadzi vemashure-90s, saka zviitiko zvekushambadzira zvakazonyanya kuitirwa mapoka aya.
Chechina, kukwikwidza kutarisisa uye kutaurirana kwemhando.
Zviri kuitwa nemukwikwidzi ndizvo izvo makambani mazhinji anoda kuziva.Kunyangwe rimwe bato rikasakuudza, unogona kuziva kuburikidza nehombe data yekutarisa uye kuongorora.Kubudirira kwekutaurirana kwemhando kunogona zvakare kunangwa kuburikidza nekuongorora kukuru kwedata.Semuyenzaniso, ongororo yemaitiro ekutaurirana, yemukati ongororo yekuongorora, inopindirana mushandisi ongororo, yakanaka uye yakaipa manzwiro ekuisa, izwi-re-muromo kuongororwa chikamu, kugovera hunhu hwechigadzirwa, nezvimwe zvinogona kuitwa.Maitiro ekutaurirana evakwikwidzi anogona kubatwa kuburikidza nekutarisa, uye indasitiri yekumisikidza mushandisi kuronga inogona kutaurwa zvinoenderana nezwi remushandisi Ronga zvirimo uye kunyange kuongorora kushanda kweiyo Weibo matrix.
Chechishanu, kutarisa dambudziko remhando uye kutsigira manejimendi.
Munguva itsva yenhau, dambudziko remhando yakonzera kuti makambani mazhinji ataure nezvazvo.Nekudaro, data hombe inogona kupa makambani ruzivo pamberi.Panguva yekumuka kwedambudziko, chinodiwa kuronda mafambiro ekuparadzira dambudziko, kuona vatori vechikamu vakakosha, uye kufambisa mhinduro nekukurumidza.Yakakura data inogona kuunganidza yakashata tsanangudzo yemukati, nekukasira kutanga kuteedzera dambudziko uye alarm, kuongorora magariro eruzhinji, kuunganidza maonero muchiitiko chechiitiko, kuona vanhu vakakosha uye nzira dzekutaurirana, uyezve kuchengetedza mukurumbira wemabhizinesi nezvigadzirwa, uye kubata. tsime nekiyi.Node, nekukurumidza uye zvinobudirira kubata nematambudziko.
Yechitanhatu, vatengi vakakosha vekambani vanoongororwa.
Vazhinji mabhizinesi vakabatikana mumubvunzo: pakati pevashandisi, shamwari uye mafeni ebhizinesi, ndeapi akakosha vashandisi?Nemashoko makuru, zvichida zvose izvi zvinogona kutsigirwa nechokwadi.Kubva kune akasiyana mawebhusaiti anoshanyirwa nemushandisi, unogona kuona kana zvinhu zvauri kuita zvine chekuita nebhizinesi rako;kubva pane zvakasiyana-siyana zvakatumirwa nemushandisi pasocial media uye zvirimo zvakadyidzana nevamwe, unogona kuwana ruzivo rusingaperi, uchishandisa mimwe mitemo yekubatanidza nekubatanidza, inogona kubatsira makambani kuongorora kiyi chinangwa vashandisi.
Yechinomwe, data hombe inoshandiswa kuvandudza ruzivo rwemushandisi.
Kuti uvandudze ruzivo rwemushandisi, kiyi ndeye kunyatsonzwisisa mushandisi uye chimiro chechigadzirwa chako chavari kushandisa, uye kugadzira zviyeuchidzo zvenguva.Semuenzaniso, munguva yedata hombe, pamwe mota yauri kutyaira inogona kuchengetedza hupenyu hwako pamberi.Chero bedzi ruzivo rwekushanda kwemotokari rwaunganidzwa kuburikidza nemasensa mukati memotokari yese, ichakuyambira iwe kana chitoro che4S pachine nguva zvinhu zvakakosha zvemotokari yako zvisati zvasangana nematambudziko.Izvi hazvisi chete kuchengetedza mari, asiwo kuchengetedza hupenyu.Muchokwadi, sekutanga kwe2000, iyo UPS inoratidzira kambani muUnited States yakashandisa iyi fungidziro yekuongorora system yakavakirwa pane yakakura data kuona iyo chaiyo-nguva yemotokari mamiriro e60,000 mota muUnited States kuitira kuti iite inodzivirira kugadzirisa panguva yakakodzera. .
Nguva yekutumira: Mar-16-2021